Camera Make
0x010fAlso: Make
The manufacturer of the camera or phone.
The Make tag records the brand that produced the camera — for example Canon, NIKON, SONY or Apple. It is written as a short text string.
Brands are not always spelled how you'd expect: Nikon often appears as 'NIKON CORPORATION' and Samsung as lowercase 'samsung'.
Vendors are inconsistent about spelling and case: Nikon writes NIKON CORPORATION, Sony writes SONY, Canon writes Canon. Matching this field by string equality across a mixed library fails, and the Model tag beside it is usually the more reliable identifier.
Want to see this tag in your own photo? Open the EXIF Viewer and drop an image — every tag is decoded in your browser. To take this tag back out again, remove the EXIF data losslessly.